How much are missed calls
really costing you?
Drop in your numbers. See the damage. Decide if it's worth fixing.
The phone doesn't care that you're under a house wiring a switchboard.
The Thryvia Missed Call Calculator is a free tool for trade and home-service businesses. Drop in four numbers — calls missed per day, average job value, your hourly rate, and hours spent on call admin — and it shows what missed calls are costing you per year, including direct revenue, lifetime value, and your time off the tools.
Step 1 — What's your trade?
We'll pre-fill realistic numbers. You can adjust them below.
Step 2 — Your numbers
Drag to adjust. Be honest — this is for your eyes only.
Here's what missed calls are costing you
How the maths works
- Missed calls × 250 working days = annual missed calls.
- 15% conversion — a conservative estimate of how many of those callers would've become paying jobs if you'd answered.
- Direct revenue = lost jobs × your average job value.
- Lifetime value (× 2.5) — the average tradie customer drives ~2.5 jobs over their lifetime through repeat work and referrals, so a single missed call rarely costs just one job.
- Time cost = hours/day on call admin × your hourly rate × 250 days. Every hour fielding calls is an hour off the tools.
Conservative defaults. Real-world losses are usually higher — the 78% of callers who immediately ring the next tradie don't show up in any of these figures because you never knew they called.
What Thryvia would recover
Calls answered or auto-text-back inside 60 seconds. Quote follow-up at days 2, 5 and 10. Auto review request after the job. The work that was already coming to you, captured.
Missed call calculator FAQ
How much do missed calls cost a tradie per year?
A tradie missing 10 calls per working day, with an average job value of $450 and a 15% conversion rate on inbound calls, loses roughly 375 jobs and around $168,750 in direct revenue per year. With a 2.5× lifetime-value multiplier (referrals and repeat work), the real cost is closer to $420,000 per year.
Why do so many tradies miss calls?
Tradies miss calls because they're on the tools — under a house, on a roof, or hands-deep in a job. Industry data shows 62% of calls to home-service businesses go unanswered during working hours, and 78% of those callers ring the next tradie on the list rather than leaving a voicemail.
What is the average job value used in this calculator?
The calculator pre-fills realistic averages by trade: plumbers $450, electricians $520, HVAC $680, builders $2,200, landscapers $380. You can adjust the figure to match your own typical job.
How does Thryvia recover missed calls?
When a call comes in and you don't pick up, Thryvia answers and books or auto-texts the caller back inside 60 seconds. The system then runs structured follow-up at days 2, 5 and 10 on every quote, and asks for a Google review after the job is done — so calls become quotes, quotes become jobs, and jobs become reviews without you touching the admin. See the full how-it-works walkthrough.
What does Thryvia cost?
Thryvia is $2,500 + GST one-time setup and $750/month + GST for ongoing management. Phone, SMS and email usage are billed direct on top, typically $30–$80/month depending on call volume. No tiering, no lock-in. Full pricing breakdown here.
Stop losing the work that was already coming to you.
Get a free, personalised video review of your current setup. We'll show you exactly where the calls and quotes are leaking — and what Thryvia would catch.
Get Your Free Video ReviewNo lock-in. No sales call. Just a Loom from Jason walking through what's leaking and what's worth fixing.